The product I’d like to present today is a platform for augmented-reality experiences targeted to museums and art galleries. The decline in attendance to museums is a problem I care about. Despite numerous attempts to attract new visitors this trend doesn't seem to slow down any time soon. It’s becoming increasingly important to leverage new technology to enhance the value proposition of exhibitions. The presented platform would consist primarily in a customisable mobile app that replaces the old devices used for guided tours and enables new interactions.
Lately I've been toying around with the idea of what messaging apps are and how I use them. Messaging applications went beyond mere text and emojis. Now most of the messages comprise GIFs, stickers, videos, voice messages etc... These last ones now trumps most of the everyday messages I send and are at the core of today's idea.
I've become increasingly worried about social media and its role in today's society. Nowadays everyone of us uses one of such services, be it Facebook, Twitter, Youtube, etc... With time the use of technology became increasingly personal and it's difficult to imagine a smartphone user not having Whatsapp on its phone (I'm talking about the Western markets primarily). If the phones are not used to share text they are used to share photos: Instagram being one of the biggest platform for that. After having stopped Snapchat in its meteoric rise, it is rapidly approaching 1 Billion users. What have most of these top apps in common? They are all owned by Facebook.
One of the most interesting phenomena relative to interaction paradigms is how mobile is increasingly pervasive in our everyday life. We're transitioning from a desktop-centric approach to technology to a mobile one. It's interesting to notice though, that in some places in the world (especially in China) mass adoption of computing devices started directly with smartphones.
Everyone even remotely passionate about tech should have heard by now the announcement of the new iPhone X. I’ve talked with most of my geeky friends about it and their thoughts range from “it’s too expensive”, “the name is so confusing”, to “Apple’s lost its own way” and “it is not a worthy upgrade”. I think these points couldn’t be furthest from the truth. Let’s talk about them in depth.