The product I’d like to present today is a platform for augmented-reality experiences targeted to museums and art galleries. The decline in attendance to museums is a problem I care about. Despite numerous attempts to attract new visitors this trend doesn’t seem to slow down any time soon. It’s becoming increasingly important to leverage new technology to enhance the value proposition of exhibitions. The presented platform would consist primarily in a customisable mobile app that replaces the old devices used for guided tours and enables new interactions.
Everyone even remotely passionate about tech should have heard by now the announcement of the new iPhone X. I’ve talked with most of my geeky friends about it and their thoughts range from “it’s too expensive”, “the name is so confusing”, to “Apple’s lost its own way” and “it is not a worthy upgrade”. I think these points couldn’t be furthest from the truth. Let’s talk about them in depth.